KeHE Distributors will hold its 2024 Holiday Show from June 12-13 in Chicago, as well as virtually from June 10-21 on KeHE CONNECT.
The show will feature 800 exhibitors with more than 5,000 attendees, including industry leaders. KeHE’s retailer partners are invited to delve into a curated selection of products and brands to discover what will drive purchasing among consumers this holiday season.
Meanwhile, brands can connect with prospective customers and tap into marketing opportunities to drive growth.
Exclusive deals, trends
From exclusive deals and industry trends to merchandising solutions and community-building activities, retailers are encouraged to review the KeHE Show and Trends guide, offering product highlights and merchandising solutions. Buyers will find national and show-only deals for center store and fresh/perimeter products.
There will be an aisle featuring non-alcoholic beer, wine, spirits and ready-to-drink mocktails. Attendees can sample the beverages, as well as learn from KeHE experts on how the products can elevate their store offerings.
KeHE’s Fresh Marketplace will also be featured at the holiday show, providing more than 30 sample offerings so attendees can experience the distributor’s line of fresh products and find exclusive deals. The KeHE Fresh Marketplace debuted in February in Salt Lake City.
Philanthropy
On June 13, KeHE Cares, will partner with MorningStar Mission, a Chicago organization fighting hunger and homelessness, to make 100 fleece blankets.
Sample holiday products on show floor
The KeHE Holiday Show will highlight the reimagined On Trend Pavilion, where attendees can explore merchandising solutions focused on the holiday months of October, November and December.
Retailers can find plan-o-grams that are customizable and designed to deliver on volume and sales growth. On Trend Award Winners will be highlighted.
Industry address
The show will feature an address from KeHE President and CEO Deb Conklin, who will touch on the state of the food industry and consumer trends, as well as offer an update on the direction of KeHE’s food-first strategy for the rest of the year.
“Our holiday shows would be incomplete without the diligent efforts of our esteemed suppliers, retailers and partners who collaborate with us to present premium products on the shelves,” Conklin said.
“These shows offer a valuable chance to explore the food distribution industry’s future and share thoughts with other industry leaders. I’m eager to give my state of the industry address, where I’ll delve deeper into industry trends and how that will inform KeHE’s strategy going forward.”
