Last updated on June 13th, 2024 at 12:43 pm
Chicago-based Mother’s, the makers of the Circus Animal cookies, has launched a new variety – Mother’s Sparkling Mythical Creature Cookies. The cookies come in four shapes – unicorn, sea serpents, mermaid and dragons – in the Mother’s icing in lavender and white with sparkling glitter sprinkles. 
Just in time for National Unicorn Day on April 9, Mother’s has teamed up with Sprinkles to introduce a limited-edition cupcake inspired by the new cookies. Named the Mythical Creature by Mother’s, the cupcakes will be available for one week, from April 5-11. The cupcake is a pink, blue and purple sprinkle-studded vanilla cake, sugar cookie crust, pink vanilla buttercream frosting, lightly sprinkled with silver sugar crystals and topped with a Mythical Creature Cookie.
“We’re so excited to introduce Sparkling Mythical Creature Cookies, the first innovation from Mother’s in nearly a decade – and an extension to the popular Circus Animal cookies,” said Rachna Patel, senior director of cookies marketing at Ferrara. “We hope the cookies spark joy and imagination as a fun treat parents can share with kids, and we’re happy to partner with Sprinkles to bring the playful nature of our cookies to life in a new way.”
Mother’s Sparkling Mythical Creature Cookies are available at Target and Albertsons in a 9-oz. bag for an average suggested retail price of $3.49 and at Walmart in an 18-count multipack starting at an average suggested retail price of $6.99. The Mythical Creature by Mother’s cupcake is available at all Sprinkles bakeries, online at sprinkles.com and at bakery ATM’s for $5.50-$6.50, depending on the bakery.
“We’re always looking for flavors that are innovative and will resonate with our guests,” said Charles Craig, VP of culinary at Sprinkles. “Our limited-edition Mythical Creature Cupcake is a new, fun way to enjoy a nostalgic treat. Last year we baked up a Circus Animal cupcake that was inspired by Mother’s Animal Cookies and our guests loved it. With the release of Mother’s Sparkling Mythical Creature Cookies, we have the chance to develop a new flavor that would wow our guests.”
