Last updated on November 8th, 2017 at 03:22 pm
Diamond of California, a century-old producer of recipe nuts, has launched a new product logo and package design—the brand’s largest update in more than 100 years. The brand now is showcasing a “fresh, modern look featuring its recipe nuts in a bold red packaging adorned with captivating facts about the history of the company, origins of its family-owned nut farms and classic recipes for homemade meals,” says Diamond.
“We’re thrilled to introduce a redesign of our packaging and logo that conveys a more modern, updated look to appeal to our consumer today,” said CEO Gary Ford. “The new design, while a bold departure from our old, still showcases our pride in the roots of our company. As we always like to remind people, behind Diamond of California is a collective of farmers who have been proudly growing for generations. This bag is not only an opportunity to present a new look, but also to emphasize our partnership with many family-owned farms who are responsible for bringing us quality nuts time and again.”
Diamond of California’s “Made For Homemade” tagline serves as inspiration for the new design. With each section that’s highlighted on the back of every bag, the brand centers its product as the ideal ingredient for everyone’s next home-cooked meal. The packaging includes recipes, tips on properly storing the nuts and a tribute to some of the families that have grown Diamond’s recipe nuts for generations. With these new updates, Diamond of California hopes to connect with its consumers by recounting the story of where their food is coming from and what it can be made to be.
The new bags will be used for Diamond of California’s numerous varieties, from whole or chopped to sliced or slivered. This includes shelled walnuts, pecans, almonds, hazelnuts, macadamias, pine nuts and more. The announcement of the company’s new packaging design also accompanies the launch of its first-ever Heirloom Reserve line, a selection of harder-to-find nut varieties that feature “mature flavor and a distinct look,” the company says
