Last updated on June 14th, 2024 at 09:29 am
Hard discount grocery chain Save-A-Lot has launched a new private label brand called America’s Choice Creations, a collection of flavorful favorites crafted with quality ingredients at great prices, according to the company. The line is exclusively found at Save-A-Lot food stores.
The line is now available at all 400 corporate locations and currently rolling out across independently-owned locations.
“We are excited about our new America’s Choice brand launch,” says Nancy Chagares, Save-A-Lot’s chief merchandising officer. “While we currently enjoy great quality and price reputation with all of our private label brands, America’s Choice will ramp up the ‘innovation factor,’ providing a cohesive private label platform and brand we can build upon to increase customer engagement and drive loyalty.”
The first of three phases of America’s Choice Creations includes 17 new items. Over the next 18 months, customers will see additional items across a number of categories, with a goal of creating greater brand recognition, loyalty and consumer satisfaction.
Go here to see the full America’s Choice Creations product line.
