Last updated on June 13th, 2024 at 05:14 pm
Boston-based Mobee, involved with data and insights for brands, retail and hedge funds, has formed a strategic alliance with Nielsen to develop the “Nielsen Product Diary.”
Created in the form of an easy-to-use mobile product diary, this application captures consumer habits and product usage behaviors in real time. With this tool, the ability to report consumption behavior is captured in the moment, offering an updated approach for marketers who have traditionally been limited to chronicles of recalled activity.
This Product Diary mobile app will be an integrated tool within Nielsen’s Homescan Consumer Moments service offering, a highly visual, interactive dashboard that provides marketers with a complete view of consumer eating and drinking habits.
Janice Linnane, VP of product leadership at Nielsen, said, “With the ability to track on the go, anywhere and anytime, Nielsen is able to deliver unique insights beyond purchase data and identify distinct consumption habits down to occasions, need states, meal times and more. Additionally, using mobile technology enables us to fully experience situations surrounding consumption. Because panelists use the app in the moment, clients will see actual behavior as opposed to recalled experiences, which happened over the past weeks or months. Panelists provide details about the type of meal or snack, why they chose to consume it, whom they are with and information on how it is prepared or what it was combined with. Insights come to life through user-submitted photographs to show exactly what they are describing. For marketers, this means that answers will emerge to answer questions across business functions.”
Insights from the Nielsen Product Diary mobile application can be found through Nielsen’s Homescan Consumer Moments service offering, which will be available starting in the fourth quarter of this year.
